Persol Sunglasses

Persol, an iconic name in luxury eyewear, has a legacy rooted in Italian craftsmanship and innovation that spans over a century. Founded in Turin, Italy, Persol — derived from the Italian phrase per il sole, meaning “for the sun” — embodies a clean, elegant aesthetic that reflects the warmth, energy, and simplicity of the sun. This ethos is evident in every piece they produce, marrying Italian luxury heritage with contemporary design.

One of the most distinctive features of Persol eyewear is the iconic Silver Arrow motif. This Art Deco-inspired detail is more than just a design element; it represents the artistic expression and dignified flair that Persol is renowned for. The Silver Arrow is a symbol of the brand’s commitment to excellence and its dedication to producing eyewear that stands out for its sophistication and timeless appeal.

Throughout the mid-20th century, Persol was at the forefront of sunglasses technology, introducing innovations that set new standards in comfort and fit. Among these advancements was the Meflecto system, a revolutionary technology that allowed the temples of Persol sunglasses to adapt to the shape of the wearer’s face without exerting pressure.

Today, Persol remains a leader in luxury eyewear, with a boutique on Rodeo Drive and a global reputation for quality and tradition. Each pair of Persol sunglasses is still meticulously handcrafted in Italy, using the finest acetate to create unique patterns and pigments that make every frame one of a kind. The brand’s commitment to craftsmanship and use of premium materials, makes Persol eyewear a symbol of Italian elegance and luxury.

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