Off-White Launch at Tortoise+Black

The Unmistakable Influence of Off-White in Urban Luxury Fashion

Off-White, an iconic name in contemporary fashion, has redefined the intersection of urban culture and luxury. Founded by the visionary designer Virgil Abloh in 2012, Off-White has become synonymous with innovation, youth culture, and high fashion, creating a unique space in the fashion industry.

Creating Off-White

Virgil Abloh, an architect by training and a DJ by passion, established Off-White as a way to bridge the gap between streetwear and high fashion. The brand, headquartered in Milan, quickly garnered attention for its distinctive aesthetic—an amalgamation of bold graphics, industrial motifs, and avant-garde designs. Abloh’s approach was deeply influenced by his experiences and his time working with Kanye West, where he honed his understanding of the fashion landscape.

Off-White’s signature use of quotation marks, zip ties, and diagonal stripes has become iconic, symbolizing a new era of fashion where traditional boundaries are blurred. This distinct visual language, combined with collaborations with brands like Nike, IKEA, and even the Louvre, has solidified Off-White’s place in both popular culture and high fashion.

The Philosophy of Off-White

Off-White stands for a contemporary take on luxury, embodying the spirit of the modern youth. The brand’s philosophy revolves around the concept of “the gray area between black and white,” which is reflected in its name. This ideology is about embracing contradictions and exploring the space where high fashion meets street culture.

Abloh’s work often interrogates the notions of authenticity, originality, and the role of the designer in a world where influences are omnipresent and boundaries are increasingly porous. Off-White’s designs are not just about aesthetics but also about making a statement, challenging norms, and fostering a dialogue between different spheres of influence.

Off-White’s Latest Eyewear Collection

Off-White’s latest eyewear collection is a testament to the brand’s innovative spirit and its commitment to pushing boundaries. The collection reflects the urban luxury aesthetic at the core of the fashion brand, channeling streetwear’s casual, often rebellious spirit, with the sophistication and quality of high fashion.

The collection contains iconic looks that have returned year on year, such as the chunky oversized Catalina frame and sleek Arthur frames. Avant guard shapes and bold colours bring added excitement to the collection, with electric blue Virgil sunglasses taking the limelight.

The metal cross logo adorns many of the frames alongside a new motif has made an entrance in this collection. Semi-gloss metal ‘OFF’ logos connect the temple to the frame front are part of the hinge construction on Fillmore frames. The bold typography makes these a must-have statement piece of the collection.

If you’re looking to elevate your style with eyewear that captures the essence of contemporary urban luxury, Off-White’s latest collection is a must-explore.

Shop the glasses collection here.

Shop the sunglasses collection here.