Chloé…the French fashion house which was founded in 1952 by Gaby Aghion has brought power to women’s fashion in the past 70 years, more in the past 10-15 years Chloé has made a real statement in the fashion industry. The brand itself has stayed ahead of the times, while still creating retro and chic looks that appeal to a modern market.
Gaby Aghion comes from Egyptian descendants, which shows in so much of her work. She was able to bring the B.C.E times into her work and use Egyptian style pendants and symbols in her Jewellery using real gold which nobody had achieved at that time and of course, it became an instant hit.
In the late 1960’s Karl Lagerfeld joined Chloé, from here he would be working on and off with Gaby for 20 years. He kept the natural shapes, on the basis of simple decoration and other characteristics to absorb the popular diversified design concepts. From 1964 to 1983, Lagerfeld attracted young women and magazine editors with his designs for Chloé. His designs constantly changed and were often described as “revolutionary.” Even Karl Lagerfeld’s own brand is the definition of luxury which shows in all his work and he is also very well known as being the creative director of the French luxury fashion house Chanel, as well as creative director of the Italian fur and leather goods fashion house Fendi.
Chloé’s modern design and free-spirited femininity evolve into a new and unique eyewear collection that elevates the brand’s style codes with updated refinements. The lightweight frames, unique embellished styles and different contrasts and textures are what have made this complete eyewear collection something new and individual. The key materials used for most of the frames are things such as Golden Metals, Translucent lenses, Acetate plastic and also Enamel, only using the best possible materials for their collections. They maintain the same look in each of their designs, that being the Feminine, Chic and Parisian style across the whole board which reflects modernity, grace and effortlessness as the core characteristics that shape the brand and define the eyewear.
We wanted to pick a couple of my favourite styles from the 2019 collection just to outline the vast and incredible frames they have produced. The first one being the Carlina Chain…the epitome of basic modernisation and luxury. Full of opulent glamour yet graceful lightness, CE114SC Carlina Chain encapsulate a breezy, feminine and fluid mood. The signature look of the Carlina is formed by concentric circles surrounding the oversized round lenses. This luxurious look is strongly emphasised by the different colour lenses this model comes in like colourings such as Petrol, Brick, Peach and Brown. This whole style has been reinterpreted with an aesthetically gracious jewel inspired chain around the lenses, giving this whole entire model the unique Chloé trademark.
The second frame style that we just had to include is the Tally, which is the epitome of Chic. This soft and feminine frame has brought luxury in a new and unique way, defining the retro look in the most exclusive form. The CE147S has a lustrous Gold and Havana frame creating a beautiful combination of colours, while the Rose lens finishes the style off Exquisitely. The temples and bridge are embellished and designed with the Maison’s engraved filigree pattern. This frame is the meaning of a playful frame, with the double lenses complimenting it perfectly and bringing the soft retro and fun style in a complete style. Completing this frame off admirably is the Chloé logo hot stamped into the metal temples, giving this style the recognition it so rightly deserves.
We hope this gives you a great insight into Chloé and what makes them different, but words can never do this brand any justice. The opulent and elegant pieces they produce are nothing but perfection. The brand itself have produced something which nobody else has, which is bringing the retro look to modernisation in an elegant form.
This eyewear collection has become an instant hit with celebrities with people such as Beyoncé, Jenifer Lopez and Naomi Campbell to name just a few, styling these on a regular basis. If you’re looking for the soft, chic pieces while still maintaining a high level of class, the Chloé brand has so much to offer you!!